Startup Profile
Streamboost

Introduce yourselves

Tell us in three sentences who you are

Streamboost is a modern ads platform that already bundles over 10,000 micro and medium streamers for specific target groups and offers brands the opportunity to interact with millions of young viewers in real time.

What challenge does your startup address and how did the idea for it come about?

Streamboost solved the micro influencer problem in livestreaming. We enable the AI-based bundling of thousands of streamers into the best possible brand ambassador for each brand. The idea was born because we had an e-sports team ourselves and saw that there was no technical solution for monetizing smaller influencers and because we were too few people, we solved it with AI allocation.

Can you briefly explain how your solution operates and to what extent AI supports this solution?

The AI makes it possible to categorize and rate thousands of influencers in a time that is impossible for a human. Added to this is our very precise data evaluation of all chat and viewer behavior. In our eyes, all of this can only be solved in almost real time by AI.

Can you give examples of how companies successfully advertise in livestreams with the help of streamboost and how does this method differ from traditional advertising strategies?

Through our AI approach, we enable clients to create intelligent advertising strategies that learn to improve themselves based on viewer and streamer interaction to maximize customer advertising success. Furthermore, we provide a data space that allows us to visualize the customer’s interaction with the advertisement. We therefore make our clients’ advertising campaigns more intelligent and enable precise targeting of the client’s relevant target group.

How do you plan to grow your startup in the next 1-2 years?

We are currently in the process of raising our new round for expansion into the USA and UK in order to grow further in both locations.

How do you see the future of streaming services like twitch? Could it become a mass medium like Facebook or the current platforms TikTok and Instagram?

Streaming services currently offer the same advantages that YouTube offered in the early days. The natural interaction between the content creator and their viewers. Through this interaction, we increasingly see micro-influencers strengthening their bond with the influencer and thus their advertising partners. We expect streaming services to follow the same path as YouTube’s linear content and become a similar medium to Facebook.

Through its program, AI Startup Rising has given us access to top experts from the business world and thus sustainably promoted our product development.

Streamboost